Revised: LVR Presents the Arri Alexa Plus:

LVR is proud to announce the purchase of several Arri Alexa Digital Cinema cameras.

The Alexa is a compact Ultra High Quality camera that will redefine the limits of motion picture, episodic, and commercial acquisition. The Alexa is more than just a camera; it combines an entirely new ultra fast workflow with proven and familiar Arri reliability, compatibility and quality.

While the new ALEXA Plus model has an advanced electronics side cover for integrated remote control, the RCU-4 and WNA-1 extend the remote control options of both models by making the most of ALEXA's carefully crafted network capabilities.
A set of cables for 3D sync and a low mode set further expand ALEXA's applications, unlocking some of the tremendous potential of the ALEXA system. It is the camera's expansive design that makes this possible, and that promises many more exciting advances in the future.
The ALEXA high speed upgrade will introduce a "HS" mode enabling 60-120 fps ProRes 422HQ. Unlike the RED MX high speed mode, the ALEXA will continue to use the entirety of the sensor retaining the same depth of field and angle of view.

This camera features:

• 800 ASA for striking and clean low light footage.
• Alexa direct to edit technology allows immediate access to footage.
  
• Natural color reproduction with rich pleasing flesh tones.
  
• High resolution color separation for clean compositing.
  
• Easy accessible workflows that utilize the best existing technology.
  
• 13.5 stops of latitude to capture every detail, from the brightest highlights to the darkest shadows.
  
• Full compatibility with existing PL Mount lenses and accessories.
  
• 1-60FPS for a variety of off speed work.
  
• High Pixel count of 3.5K for excellent pictue reproduction.
  
• Records on field tested Sony SXS HD recording media.
  
• High Quality electronic viewfinder.

This camera will be available for rental in July 2010.
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