Revised: LVR Presents the Arri Alexa:

LVR is proud to announce the purchase of several Arri Alexa Digital Cinema cameras.

The Alexa is a compact Ultra High Quality camera that will redefine the limits of motion picture, episodic, and commercial acquisition. The Alexa is more than just a camera; it combines an entirely new ultra fast workflow with proven and familiar Arri reliability, compatibility and quality.

This camera features:

• 800 ASA for striking and clean low light footage.
• Alexa direct to edit technology allows immediate access to footage.
  
• Natural color reproduction with rich pleasing flesh tones.
  
• High resolution color separation for clean compositing.
  
• Easy accessible workflows that utilize the best existing technology.
  
• 13.5 stops of latitude to capture every detail, from the brightest highlights to the darkest shadows.
  
• Full compatibility with existing PL Mount lenses and accessories.
  
• 1-60FPS for a variety of off speed work.
  
• High Pixel count of 3.5K for excellent pictue reproduction.
  
• Records on field tested Sony SXS HD recording media.
  
• High Quality electronic viewfinder.

This camera will be available for rental in July 2010.
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